Cross-border e-commerce has increasingly become a mainstream way for Chinese consumers to access imported goods without traveling abroad or paying large markups at domestic supermarkets. Over the past few quarters, it has shown explosive growth, led by JD Worldwide, Tmall Global, and specialty platform Netease Kaola.
China's cross-border e-commerce retail market reached 81.57 billion yuan (US$12.3 bn) in Q3 2017.
Among specialty e-commerce platforms devoted solely to cross-border e-commerce, NetEase Kaola is by far the largest competitor, accounting for 59.6% of specialty platform market share.
Meanwhile, major e-commerce platforms Tmall and JD.com's cross-border entrants account for 31.5% and 25.5%, respectively, of the market share held by non-specialty platforms. Non-specialty platforms make up the majority of the market, with around three-quarters of the market.
Overall, then, Tmall Global accounts for 25.4% of the whole market, with NetEase Kaola in sec...
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