China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.
Tencent and Weibo have a market share of 56.8% and 29.5% respectively accounting for 80% of total market share in China.
Tencent’s social ads and marketing assets include WeChat (Official Accounts and WeChat Moments) and QZone.
Check out China online advertising market overview for Q2 2017 here and here.