China gaming users continued to grow in 2017, increasing from 417 million to 422 million, but the proportion of internet users who were gamers fell slightly on the back of higher growth in internet penetration, to 56.1% (down 0.9 percentage points).
Mobile gaming gained ground, with the number of users increasing from 352 million to 385 million, and their portion of the total number of internet users rising from 50.6% to 53.3%.
Consumers of cultural products continued their gradual move online, with cultural websites and apps recording 352 million visitors in the first half of 2017, up from 333 million in 2016.
There were a total of 565 million users of video streaming websites in the first half of 2017, an increase of 20.26 million (3.7%) from 2016; 75.2% of internet users streamed video in the first half of 2017.
Chinese audience for online music streaming platforms was similar to that for video, albeit slightly smaller; from last year’s 503 million people, visitors to music streaming sites and apps increased by 21 million to 524 million (69.8% of internet users).
Ride-sharing and mobile taxi reservations saw dramatic growth in the first half of 2017, with user numbers increasing by 53.3 million to reach 278 million.
Download the details in the updated China Internet Insights report here.