Video sharing is very popular on social media; it’s the same in China. Top 10 video websites take up 93.8% of the total video sharing on Weibo.
In March, the videos under entertainment, and news categories are the most popular on Weibo, representing 62% of the total views. What’s interesting for marketers to know is, longer videos tend to be played less.
The percentage of female viewing videos is 14.2% higher than that of male. Men prefer music, movie and travel while women prefer food, travel and music.
72.2% video viewers on Weibo have college education; majority are between 18 to 25 years old.
