GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still facing fierce competition.
With the market saturation, China's mobile phone market retail sales growth slowed down, the growth rate in H1 2017 exhibited positive and negative volatility.
In the first half of this year, China's mobile phone market retail sales reached 232 million units, with an increase of 0.4%, and it is expected to reach 482 million units throughout the year, with an increase of 2.5%.
The retail sales kept growing rapidly, much higher than the same period before. Consumption upgrade continued to high-end, flagship type. Resources are further concentrated and market competition is fierce.
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