In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products.
If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love is a major achievement for social marketing in the internet era.
During this era of rapidly-spreading social networks, lipstick has become one of the best-selling categories for the major makeup brands.
Using the strong social networking and data analytics WeChat Moments advertising brings to the table, they were able to generate a holiday marketing effect and effectively promote their brands and advance sales.
With this year’s Lovers’ Day (7th evening of the seventh lunar month, roughly equivalent to Valentine’s Day) fast approaching, how can we attract attention in the holiday rush? Read on to see how WeChat ...
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