As of the end of 2016, China’s mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in 2019. Zhangyue iReader and Tencent’s QQ Reader dominate China’s mobile reading apps market.
Shopping will continue its dominance in China’s mobile internet market (over 68%), followed by mobile lifestyle services according to data from Analysis.
As of the end of 2016, China’s mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in 2019.
Paid content by consumers is the top revenue source of China’s mobile reading market, followed by copyright, advertisements, user rewards, hardware, and printed book sales.
Zhangyue iReader and Tencent’s QQ Reader dominate China’s mobile reading apps market with a combined penetration of over 40%.
Male mobile readers account for 69% of all reading users on mobile. Over half are below 30 years old with middle level or higher income.
Over half mobile reading users in China are located in tier-1 cities.
The peak reading time is 12pm and 9pm.
