Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
WeChat users can search a specific stock by name or the stock symbol. The stock information is shown directly in WeChat.
Users can also check exchange rates, flights information, mobile phone number location, and the meaning of an English word on WeChat by searching.
The search results are directly shown on WeChat; and, users don’t need to open another page, which is very similar to the top Chinese search engine Baidu:
WeChat included external sources in in-app search results pages (SERP) this April while it previously only searches chats, WeChat Moments, and Official Accounts. And, it launched a search section on WeChat in May 2017 and started testing search ads for mini-programs in June 2017.