On the afternoon of June 10th, a cruise ship called “Joy of Taobao & Tmall” set out for Japan from Shanghai Wusongkou International Cruise Terminal, starting a four-day and three-night trip to Japan. The ship was loaded with thousands of Taobao super members and APASS members as well as brand representatives of Tmall stores.
Mr. Dong Hongben, CMO of the Alibaba Group, said that the seven-star cruise ship was to provide a free trip abroad for “hands-chopping people” (an expression describing the spending spree of Chinese consumers during the frenzy online shopping promotion) as a token of goodwill with which Alibaba expressed its appreciation for members.
Three levels of Alibaba retail members
In 2016, the member system of Alibaba experienced its upgrade when hundreds of millions of “hands-chopping people” were divided into regular members, super members, and APASS members according to their own Taobao scores. These members become the targets of famous domestic and internat...
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