WeChat membership cards are becoming increasingly popular in China among retailers and other businesses. Today, let's take a look at how Burger King benefited from adopting this strategy in their China stores.
WeChat membership cards features
Coupons and membership cards are placed together on WeChat under "Card & Offers. This is what a membership card looks like:
WeChat membership card images can be fully customized. And, it supports the English language. The exciting part is that it allows sending segmented messages using tags and CRM integration. The card allows one-click activation, auto-activation without filling in member information, and API activations.
It allows both WeChat Pay and bank cards payment options.
WeChat membership cards are just like long-existing traditional membership cards with reward points and purchase histories except that there are no physical cards required with easier registration and more convenience for the consumers.
Member Acqu...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time