In 2017, China’s travelers are expected to take more domestic trips. “features of the attractions” is the top factor to decide where to visit. Alipay and WeChat appear to be the top payment options for future ticketings.
Total transactions of China online holiday booking market reached 96.29 billion yuan (US$13.98 billion) in 2016 and are expected to exceed 127 billion yuan (US$18.44 bn) in 2017.
Outbound tours accounted for 53.5% of China’s online holiday market, followed by domestic trips and nearby tours in 2016.
When Chinese travelers choose the travel destinations, the top three factors are: features of attractions, security at scenic spots, and the cost of the trip.
The most popular attractions among Chinese domestic travelers in 2017 are those with natural scenery (79.2%), ancient town (56.6%), historical sites (52.3%), and theme park (52.2%).
Chinese travelers obtain the information of the tourist attractions from travel guide (54.5%), family and friends (44.2%), online travel websites (42.9%), and etc.
Traveling with spouse and children as travel companions are the most popular in 2017.
Chinese travelers are expected to take more domestic tours in 2017.
Public holidays are the top travel period option in China in spite of the big crowd. National Day (1 Oct) and Labor Day are the peak periods for travelers in China.
Beijing, Shanghai, and Zhejiang are the top 3 domestic travel destinations in 2017.
The top tourist origins are from Guangdong, Shanghai, Shandong, Beijing, and Jiangsu.
Yunnan, Hainan, and Beijing are the top destinations for future travel considerations.
Alipay is the top payment choice for purchasing attractions tickets online while cash is the top used payment option for offline purchase.
Alipay and WeChat Pay are among the top considerations for future payment of domestic attraction tickets.
In addition to the tickets, China’s domestic travelers spend on food, shopping, transportation (near the attractions), and etc.
