This article shows forecast statistics of the year 2017 through 2019 on China’s advertising market, online advertising market structure, online video ad market, mobile marketing market, and programmatic ad buying market
China online advertising market reached close to 300 billion yuan (US$43.5 billion) in 2016, accounting for 68% of China’s five major advertising media revenues while TV ads only accounted for one-quarter of total revenues in the advertising market.
China Online Advertising Market Structure
Total spending on e-commerce ads in China surpassed search engine ads in 2016 for the first time according to data from iResearch. News feed advertising will see increasing growth through 2019; and, it’s expected to account for over 22% of total online advertising revenues.
China’s mobile market is estimated to see over 41% growth rate to reach 231 billion yuan in 2017.
The growth of China’s programmatic ad buying market is also expected to be fast in 2017 at 42% and reach 43.8 billion yuan.
