The third-party online payment market continued to grow rapidly in 2012,with the large-scale annual transaction exceeding 3.8 trillion yuan, according to the latest data from Enfodesk.
The third-party Internet payment market share in 2012 remained stable. Alipay, TenPay and Unoinpay stayed the top three with the market share of 46.6%, 20.9% and 11.9% respectively. Enfodesk study found that the way the third-party payment enterprises diversify its business is mainly reflected in the following aspects:
- Integrating online with offline payment
- Providing value added services such as in finance, marketing, finance management helped expand user base and strengthen the effectiveness
- Developing the potential for the growth of cross-border payments
- Extending to mobile payment