According to the mobile shopping market quarterly monitoring report for Q4 2012, released by Enofodesk, China mobile shopping market reached 19.6 billion yuan (USD 3.15 billion). In 2012, the mobile shopping market reached 60.05 billion yuan (USD 9.66 billion), among which Taobao alone accounted for 80%.
Recalling China mobile shopping market performance in 2012, market concentration is further exacerbated. Taobao wireless client accounted for 79.9% of the market share, followed by 360buy, accounting for 5.8% market share; and Dangdang ranked third with 2.5%.
Facing the competition of online retail giant, the share of those who early entered the mobile e-commerce market had fallen sharply, accounting for only 1.3%.