China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It’s estimated to exceed 1 trillion yuan (US$147 bn) in 2019.
The OTA market in China reached 30 billion yuan (US$4.33 bn) in 2016 and will grow to 53 billion yuan (US$7.69 bn) in 2019 according to iResearch.
Online ticketing remains the largest section of China’s online travel market(56.8%) in 2016.
China’s domestic travel market reached 4.44 billion person-trips in 2016, an increase of 11% YoY. The corresponding revenues totaled 3.9 trillion yuan with a growth of 14% according to China National Tourism Administration. See China travel market overview 2016 »