There are 646 snowports in China as of Dec 2016, an increase of almost 80 in 2016 with 15.1 million person-trips (up 20.8% compared to 2015) according to “China Ski Industry Whitepaper 2016” published in Asia-Pacific Ski Industry Forum.
China’s domestic travel market reached 4.44 billion person-trips in 2016, an increase of 11% YoY. The corresponding revenues totaled 3.9 trillion yuan with a growth of 14% according to China National Tourism Administration.
Only 9 snowports were present in China 20 years ago; and, China ski industry saw rapid growth since year 2010. Travelers to snowports in China grew by over 20% in 2016 from the previous year. China’s snowports saw 11.33 million travelers in 2016 with 15.1 million person-trips; an average, each user took about 1.31 trips in 2016.
Online transactions of ski industry totaled 27.3 million yuan in China in 2016, more than 5 times in 2015, including ski tickets, ski classes, winter camps, hotels booking, and etc.
The total size of China’s ski industry is estimated to be a 1 trillion yuan market by year 2025 with about 300 million users.
The regions with the most traffic to snowports in China are Beijing, Heilongjiang, Jilin, Shandong, Hebei, and Xinjiang. Although the number of snowports in Beijing is about 1/5 of Heilongjiang, it’s most visited (1.71 million).
Also read: China Outbound Travel Forecast 2016-2021