The spending growth of China’s FMCG market showed to 2.9% in 2016 from 3.5% in 2015, according to Kantar Worldpanel. The growth of hypermarkets, supermarkets, and convenience stores slowed to a growth rate of just 0.7% in 2016。
However, counties in China grew by 5% YoY and the west region expanded its sales by 6.6% in 2016.
Local Chinese retailers continued to outperform international retailers in China in 2016. Sun Art increased its share from 7.5% to 7.8% while Yonghui remained the fastest growing player in 2016.
53.5% of China urban families purchased FMCG online. Kantar Worldpanel reported a staggering 54% growth in FMCG spending through e-commerce channel. China online retail sales grew by over 26% in 2016.
14 Chinese companies from China and Hong Kong made it to Deloitte’s top 250 retailer list.