With big data analytics and other information, Alibaba could identify the counterfeiters online and assist law enforcement authorities in holding these bad actors accountable for their illicit acts.
Alibaba’s counterfeit goods monitoring and identification model examines just over 100-dimensional characteristics — everything from price to the online shops decorations, transaction records, product-release pattern and consumer complaints. The model rates goods and merchants on a 0-to-100 scale. When it kicks back a high number, usually over 80, that’s a red flag to Alibaba.
