The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.
Top 10 e-commerce platforms in 2016 based on comments from more than 200 participants from FMCG manufacturers are:
- JD
- Tmall
- YHD
- vip.com
- Amazon
- Suning
- Jumei
- Xiaohongshu
- sfbest.com
- Feiniu
The top roles of of e-commerce according to Kantar survey:
- Additional sales channel
- Brand building
- Stronger communication with consumer/shoppers
- Penetrating lower-tier cities or markets
- Additional profit
- An efficient way to enter new brands / new products into the China market