Chinese smartphone vendors have a combined possession ratio of 59% in 2016, led by Huawei (24%). 67% of China’s local smartpone brands owners are very willing to recommend their smartphones to others, comparing with 73% among global smartphone brands owners.
51% users would replace with a new smartphone within one year.
Chinese use smartphones in many scenarios from after waking up, working, to shopping, making payment, and having dinners.
Smartphone users in China are more addicted to their phones. Users checking their smartphones for over 50 times per day have increased to 23% in 2016. And, more users check their smartphones right after waking up.
Checking instant messages (25%), social networks (20%), and weather (14%) are the most popular first smartphone usages every day.
Checking instant messages (50%), checking time (42%), reading news (35%), replying instant messages (34%), and checking social networking apps (27%) are the top smartphone uses during evening time.
54% respondents installed over 10 mobile apps. 29% between 11 and 20 apps. Smartphone storage limit is the top reason for not installing more apps.
The ratio of smartphone purchase in China offline retail stores is down to 49% in 2016 from 59% in 2014. Online purchase increased to 51% in 2016, 59% of which are on e-commerce websites.
Wi-Fi usage ratio for connecting to Internet is down from 65% in 2015 to 56% in 2016 while data usage goes up to 44% in 2016.
Related e-book for CIW Premium subscribers: China mobile trends 2017