Here comes the market research on China online display ads in Nov 2012 from Nielsen. Let’s take a look:
Overview of Online Display Market
In Nov 2012, there were 10079 advertising projects, 2455 advertisers and 22094 creatives, declining for 18.9%, 24.4% and 23.3% respectively when compared with the same period in 2011.
The Value Estimation of China Online Display Market
It was estimated that the online display market reached approximately 1.7 billion yuan (USD0.27 billion) in 2012, declining by 19.4% compared with the same period in 2011.
Top 100 advertisers occupied 81% of the overall market share with the ads value estimation of 1.38 billion yuan (USD0.22 billion).
Still, the top 100 online medias occupied the majority of the market share and the ads value estimation reached 1.69 billion yuan (USD0.27 billion) in Nov 2012.
Top 10 Advertising Categories in Online Display Ads Market
Among the top 10 advertising categories, automakers, retailing and FMCG represented the top 3, growing for 70%, 5.7% and 40.7% respectively compared with last month.
Top 10 Advertisers in Online Display Market
In the list of top 10 advertisers in online display market in Nov 2012, Alibaba, Ping’an Insurance and VW ranked top 3.
