The total retail sales of consumer goods in China reached 3,095.9 billion yuan (US$448.36 billion) in November 2016, up by 10.8% YoY according to National Bureau of Statistics of China.
Of the total, China’s retail sales of consumer goods of units above designated size was 1,479.2 billion yuan, increased by 9.5%.
From January to November in 2016, the total retail sales of consumer goods reached 30,056.0 billion yuan, up by 10.4% YoY. Of the total, the retail sales of consumer goods of units above designated size was13,720.3billion yuan, increased 7.9%.
Retail sales of consumer goods in China urban areas was 2,674.8 billion yuan in November 2016, up by 10.8% YoY; while that in rural areas was 421.0 billion yuan, up by 11.0% YoY. From January to November, the retail sales of consumer goods in urban areas was 25,858.1 billion yuan up by 10.3% YoY while that in rural areas was 4,197.8 billion yuan, up by 10.9% YoY.
China’s online retail sales of goods and services were 4,599.0 billion yuan, increased by 26.2% YoY. Of which, the online retail sales of physical goods was 3,747.0 billion yuan, increased 25.7%, accounting for 12.5% of the total retail sales of consumer goods. Of the online retail sales of physical goods, food, clothing and other commodities went up by 28.4%, 17.9%, and 28.8% respectively.