Total transactions of China’s online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion).
China’s online travel market totaled 162.76 billion yuan (US$23.59 billion) with an increase of 11.8% QoQ or 28.4% YoY. Online travel transactions via mobile apps continued to grow to 62.2% in September 2016 from 59.2% in June 2016.
Total revenues in China’s OTA market reached 8.19 billion yuan with a growth rate of 38.7% YoY.
Air tickets booking accounted for 53.6% of China’s online travel transactions in Q3 2016; accommodations 21.8%; and, holiday booking 18.8%.