China’s total retail sales of consumer goods reached 3,111.9 billion yuan (US$451 billion) in October 2016, up by 10.0% year-on-year (nominal growth rate). The real growth rate was 8.8%.
From January to October, the total retail sales of consumer goods reached 26,960.1 billion yuan (US$3,909 bn), up by 10.3% YoY. Of the total, the retail sales of consumer goods of units above designated size was12,231.2 billion yuan, increased 7.8%.
In terms of different areas, the retail sales of consumer goods in urban areas was 2,689.3 billion yuan in October, up by 10%, YoY; while that in rural areas was 422.6 billion yuan, up by 10.3%, YoY. From January to October, the retail sales of consumer goods in urban areas was 23,183.3 billion yuan up by 10.2%, YoY; while that in rural areas was3,776.8 billion yuan, up by 10.9percent, YoY.
From January to October, the national online retail sales of goods and services was 3,928.8 billion yuan (US$570 billion), increased 25.7% YoY. Of which, the online retail sales of physical goods was 3,174.0 billion yuan, increased 24.9%, accounting for 11.8% of the total retail sales of consumer goods; Of the online retail sales of physical goods, food, clothing and other commodities went up by 28.8%, 17.1% and 27.8% respectively.