30% of Chinese respondents of Kantar TNS’ Connected Life research felt swamped (or even suffocated) by online advertisement.
30% Chinese respondents said they felt they were “constantly followed by online advertising”, little bit lower than global average 34% and that of APAC region (33%).
Even though many Chinese respondents found themselves targeted by online advertisement, they’re quite tolerant to this practice: only 24% respondents will “actively ignore” online content from brands.
