Programmatic digital display ads spending in China will grow by 70% in 2016 to USD 11.05 billion according to eMarketer.
Programmatic digital display ads spending in China will account for 51% of total digital display ads spending in 2016. And, mobile display ads spending in China will double to reach $8.95 billion.
On mobile programmatic buying in China, RTB is more popular than Programmatic Direct. About 70% of total mobile programmatic buying are via RTB according to iResearch.