China DSP market is estimated to reach RMB 23.5 billion (USD 3.47 billion) in 2016 according to iiMedia Research. And, mobile DSP market is to reach RMB 13 billion (USD 1.92 billion).
China DSP market is estimated to reach RMB 47.19 billion (USD 6.97 billion) in 2018 according to iiMedia Research. And, mobile DSP market is to reach RMB 33.56 billion (USD 4.96 billion) in 2018.
The top three categories of DSP advertisers are from e-commerce (19.1%), gaming (17.4%), and finance (12.9%).
Advertisers from Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou account for over 70% of total mobile DSP advertisers. 46.2% mobile DSP advertisers are for branding; 35.1% performance based; and, 18.7% are local advertisers.
By mobile DSP ad spend, the top category is automotive (15.5%), followed by e-commerce (14.3%), gaming (12.6%) and FMCG (12.1%). The top category with the most DSP ads placement is gaming (19.5%), followed by social networking (17.3%), news (14.3%), video (12.6%), women (10.1%), finance (9.2%) and automotive (8.1%).