The explosion of Samsung Galaxy Note 7 had a serious negative impact on its revenues and brand image in China, according to a recent survey on about 20,000 smartphone users by Penguin Intelligence.
45.8% of current Note 7 users surveyed would not buy Samsung smartphones any more in future. Among other Samsung smartphone users, 46.4% would not buy Samsung smartphones in future. Overall, over 70% respondents would not buy Samsung smartphones in future.
Huawei is the top choice among Chinese users who would not buy Samsung smartphones in future by 42.5% respondents. The impressions on Samsung brand got worse by Note 7 users (54%), other Samsung users (57%), and other smartphone users (70%).
Most Note7 users (88.7%) will exchange their smartphones if theirs are within the batch for exchange. But, 7% are not sure and 5% would not exchange.