WeChat launched local ads, a new ad format on WeChat Moments this week targeting local merchants with lower ad budget requirement.
Local merchants can use this new ad formats to display store, city, contact number, and address information.
The geo-targeting of WeChat Moments local ads currently supports over 300 cities in China including over 4,000 business districts.The local ads on WeChat Moments do not have the restriction of minimum RMB 50,000 budget; the daily budget can be as low as RMB 300.
Find out other ad formats on WeChat Moments here.