Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
Weibo’s average daily active users (“DAUs”) in June 2016 grew 36% year over year to 126 million.
For the second quarter of 2016, Weibo reported net revenues of $146.9 million, compared to $107.8 million for the same period last year. Advertising and marketing revenue totaled $127.2 million, compared to $87.9 million for the same period last year. Advertising and marketing revenue from key accounts and small & medium-sized enterprises (SME) was $114.3 million, compared to $59.4 million for the same period last year.
Weibo is benefiting from the strong adoption of social marketing with key account and SME revenues growing 73% and 107% year over year, respectively, in the second quarter.
said Gaofei Wang, Weibo’s CEO.
User growth continues to be robust, especially coming from mobile, where we are seeing short video and live video taking off. Additionally, we are seeing strong operating leverage from Weibo’s financial model, resulting from strong revenue growth, coupled with the platform nature of our business model.