62% advertisers in China think data management platform is very important, according to a survey conducted by Nielsen.
One out of four respondents considers data management a priority; and, 62% advertisers think it is “very important” according to a survey by ZenithOptimedia and Nielsen.
The most important reason for China’s advertisers to use data management platforms is collecting product information. 88% respondents claim they are interested in collecting product information from data management platforms. More than eight-tenth respondents want to obtain data on smartphones. And, 71% respondents would like to use data management platforms to obtain addresses they need.
China will spend about USD 10 billion in programmatic buying of online display advertisements, which will grow 48.4% this year according to eMarketer.
76.0% respondent companies have utilized targeted advertising according to TechWeb. Weibo and WeChat are popular marketing channels in 2015. More companies and executives have realized the huge potential of big data marketing in China .
Read more: China Big Data Marketing Spend Surged to Over $325.4M in 2015