Nearly 60% of Chinese internet users consider themselves early technology adopters according to a survey by the CTA.
62% Chinese internet users plan to purchase their next technology products digitally; only 38% in store. In other select countries in Asia-Pacific, internet users who plan to purchase their next technology product in physical stores are more than those who will purchase digitally. 74% of Philippines internet users plan to purchase their next technology product in stores and only 24% digitally.
China is the only country that has over 50% of internet users who plan to purchase their next technology product online among the surveyed countries in Asia-Pacific.
A survey from PwC in February showed that 62% of Chinese online shoppers shop online because of the convenient shopping environment. Chinese online shoppers are drivers in China online shopping market including technology sector.