Paid games ratio of mobile role play games and chess games are higher than card and action games in China in 2016 according to TalkingData.
Chess games earned the most DAU/MAU on both iOS operating systems and Android operating systems.
In terms of average weekly active rate, strategy games had the highest average weekly rate of 9.74% by Android operating system users, followed by leisure games (9.29%) and simulation games (8.89%); on iOS, chess games had the highest average weekly active rate of 10.16%, followed by leisure games (9.42%) and puzzle games (9.27%).
In terms of average monthly active users rate, action games had the highest with average monthly active rate of16.93% on Android operating systems while chess games enjoyed the highest on iOS operating systems.
The average one-day player active rate of card games was the lowest (43.37%) on Android operating systems while that of action games was the highest (53.21%). On iOS operating systems, the puzzle games had the lowest one-day player active rate of 36.94% while that of role play games was the highest (49.72%).
The highest next-day retention rate of mobile games on Android operating systems was card games (27.88%) while on iOS systems it was action games (36.21%).
China’s Chess games remained the highest on 7-day retention rate on both Android operating systems (9.55%) and iOS operating systems (12.38%).
Chinese users played strategy games the most, about 4.91 times a day on average on Android operating systems and 5.53 times a day on average on iOS operating systems.
Android operating system users played role play games for 640 seconds a day on average; and, iOS operating system users played strategy games for 1079 seconds a day on average. Both the two mobile games had more average usage seconds among other mobile games.
In 2012, mobile accounted for just 5.4% of all gaming in China. Last year, it accounted for a whopping 36.6%, if you include the export value (as DataEye does) according to Lisa Hanson, a contributor who covers PC, console and mobile games industry in Asia.