The latest statistics from iResearch showed that China online video market reached 2.66 billion uuan (USD430 million) in Q3 2012, with the QoQ growth of 16.2% and YoY growth of 37.2%.
As the major part of online video revenue sources, the online video advertising market is 2.01 billion yuan (USD320 million) in Q3, with the QoQ growth of 21.6% and YoY growth of 49.7%. Influenced by the overall economic conditions, the growth rate of online marketing industry is slowing down.
Also, under the big picture of industry consolidation, the \video broadcasting license payment for TV series dropped in Q3.
