China has 450 million mobile devices; and, 7,350 Chinese companies have developed over 33,000 mobile apps. China mobile usage has increased by 23% from 2014 to 2015, accounting for near 10% of the global.
Photography is the most popular apps category with a growth rate of 267% year-on-year, followed by health & fitness (128%), travel (105%) and lifestyle & shopping (103%) according to Flurry Analytics. Although the growth rate of game applications is -18%, it is still the strong force of
Although the growth rate of gaming apps is -18%, it is still the strong force in China’s mobile market. Niko Partners reports that mobile games now account for nearly 40% of the country’s total digital games revenue.
Phablets increases from 31% in Aug 2015 to 41% in Mar 2016, and it is estimated to over 50% by the end of 2016.
Also read: China’s mobile market analysis in Q2 2015