Following the global trend of smart TVs’ popularity, 40% of the TVs that shipped in China in Q2 were web-enabled. According to NPD’s October 2012 DisplaySearch “Quarterly Smart TV Shipment and Forecast Report”, “this was an increase from 26% of televisions shipped in Q2 2011”.
This increase is quite reasonable. Firstly, most TV users are spoiled netizens and are very tired of TV shows’ schedule. Secondly, online content are ready to meet the need of smart TV users. It seems that UGC could be transferred from online videos to TV series.