According to eMarketer, global digital ad spending will reach $105.02 billion in 2012, among which spend on mobile will be $660 million.
Owing to the rapidly developing internet and mobile market, the digital ad spending in Asia-Pacific region is also experiencing rapid growth and will surpass that of North America in 2014. Estimation demonstrates that the mobile ad spending of this region will reach $2.56 billion in 2012.
Total number of mobile users in China will exceed 1 billion in 2014, accounting for almost half of 2.15 billion mobile users in Asia-Pacific region. No wonder china will become the second largest digital ad market in 2014.