China Southern Airlines launched its WeChat account in early 2013 and set up a dedicated marketing team. More than 200 products have been on sales on its e-commerce channels. WeChat users could reserve and buy tickets of China Southern Airlines.
Direct sales of China Southern Airlines increased by 103.60% YoY as of December 31 2015. Mobile sales grew by 189.65% YoY and WeChat marketing sales rose by 195.00% YoY as of December 31 2015 and value-added services revenues grew by 102.44% YoY.
China Southern Airlines has two WeChat service official accounts with a total number of over eight million followers. The number of app downloads of China Southern Airlines reached nearly five million; and, visits of the e-commerce platforms increased by additional 85 million in 2015.
China Southern Airlines has opened online check-in services in 153 cities (119 domestic and 34 international) and more than 15 million person-trips have used the service with an increase of 32.04% YoY in 2015.
As one of the leading airline suppliers, China Southern Airlines has been a good example of good usage of e-commerce platforms and WeChat. With the popularization of social media and online shopping platforms it will be a good choice for companies to market themselves.
Also read: China Digital Consumer View 2015