China’s post-70s and post-80s drive the outbound tourism market during Chinese New Year in 2016 according to lvmama.com. Hainan and the northeastern regions are popular domestic travel destinations. Japan and South Korea are popular outbound destinations during CNY in 2016.
Many China’s travelers start their trips from as early as January 31th 2016 while the first day of Chinese New Year (year of Monkey) starts on 8 February 2016. The longest trip will be 19 days while many travelers will only spend two days on travel during Chinese New Year holiday. Female travelers account for 54%.
About half travelers will take free and easy trips and half will travel with groups during Chinese New Year holiday in 2016. 77% outbound travelers will travel with groups during the holiday while the ratio is only 49.6% according to Ctrip.
Hainan and Heilongjiang are the most popular domestic destinations during CNY holiday in 2016. The number of domestic person-trips to Hainan increases by 5 times compared to 2015. Shanghai, Zhejiang, Jiangsu, Guangdong, and Shandong are the top five travel origins during the holiday this year.
Chinese Spring Festival travel market has driven the neighboring travel market. Thailand, Hong Kong, the Philippines are the three most popular outbound destinations in 2016 based on data provided by Lvmama. The number of Chinese person-trips visiting Vietnam increases by nine times during CNY, the number visiting the Philippines increased by seven times, and those visiting Australia increased by four times.
Over 5 million Chinese person-trips visiting Japan and 27.7% Chinese tourists visited Japan for shopping in 2015 according to Japan National Tourism Organization. Hong Kong, Japan, and South Korea have also become a good place for tourism and shopping during CNY in 2016.
China’s tourists brought in US$22 billion for Korea accounting for 1.6% of Korea’s GDP in terms of spend on accommodation, transport, shopping, and others. Outbound cruise travel is popular among neighboring travel market during CNY in 2016.
China’s post-70s and post-80s which account for 52% of outbound travelers drive the outbound travel market during Chinese New Year in 2016.
Mobile travel apps have become the major channel for travelers to book related products online during CNY. 70% of lvmama.com users buy travel products on the mobile app and half of Ctrip users purchase on the mobile app.