China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
China online education market was predicted to reach 119.2 billion yuan with a YoY increase of 19.4% in 2015 according to iResearch. With more users studying online, the transactions will reach 204.6 billion yuan (US$31.1 billion) in 2018.
The number of China’s online education users was predicted to reach 72.27 million in 2015. The number is predicted to reach 132.21 million in 2018. Increasing China online internet users and developing online educational products is the driving force of the growth.
China online high education and professional education market accounted for 84.4% in 2015. Adult education is popular online while preschool education and corporate education is expected to make up more market share in the next several years.
Internationalized China accelerated large demands for foreign language speakers. The online language market was estimated to reach 23.6 billion yuan in 2015 and it will maintain a steady growth in the next several years.
Although the number of China online language users was only 17.66 million in 2015, the number will exceed 31 million in 2018. Relatively low education cost, personalized classes, verified products, and available mobile apps drive the increase.
Limitations of the traditional education model have prompted demands for the online education industry. Owing to China education policy reform and local educational infrastructure, online education has generally been considered as a promising industry in China.
Currently, New Oriental, Tomorrow Advancing Life, Xueda Education, and other traditional education institutions have started using the internet to communicate with students and teachers. WeChat, QQ, and other social media are useful tools. Many e-business companies are also bullish on China’s online education market. For example, Alibaba invested in VIPABC in 2015. Online education market will account more in the education market.
Also read: Weibo Users Insights 2015