China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
Year 2015 has witnessed the most rapid development of big data marketing in China according to predictions of Analysys. The growth rate soared to 153.0% in 2015, higher than 141.9% in 2014.
Big data related marketing consumption will trigger a high annual growth rate in the next several years. China’s big data marketing spends are predicted to reach 27.66 billion yuan (US$4.5 billion) with an annual growth rate of 128.9% in 2018.
China Academy of Telecommunication Research (CAICT) forecasted in September that China’s large data hardware, software and services spends would reach 11.59 billion yuan (US$1.89 billion) in 2015, and about 80.0% came from data-based targeted marketing solution providers.
Current popular big data marketing applications include targeted advertising, programmatic buying, ads monitoring, creative optimization, customer relationship management (CRM), online and offline sales, risk control, research and insights, personas development, corporate internal management, new product development and etc.
76.0% respondent companies have utilized targeted advertising according to TechWeb. Weibo and WeChat are popular marketing channels in 2015. More companies and executives have realized the huge potential of big data marketing in China. The overall advertising market was predicted to increase 7.8% YoY in 2015 according to GroupM.
Also read: China Social Media Marketing Trends in 2015