China e-commerce market is expected to reach 16.2 trillion yuan (US$2.53 trillion) in 2015, of which business online purchase will account for about 80% or 12.9 trillion yuan (US$2.01 trillion) according to CCID Consulting. Jingdong had 39.4% market share of self-serving business purchase vertical in the first half of 2015.
Shopping online could save a large amount of costs for companies on office supplies such as printers, computers, desks and others especially large office appliances. The large demand of office supplies and the need of cost saving drive China’s company online shopping market in large scale. China’s enterprise online shopping market is expected to reach 12.9 trillion yuan (US$2.01 trillion), accounting for 80% of the e-commerce market in 2015 with an increase of 27.2% YoY.
China’s enterprise online purchase market has entered the fast-growing period since 2010. As the government has introduced a series of policies to encourage and support the e-business, e-commerce related facilities have gradually improved and companies’ awareness and utilization of e-commerce have accelerated in recent years, China’s company online purchase market will increase with an average annual growth rate of 30% in the next three years, higher than the overall growth rate of China’s e-commerce market.
As China’s mobile internet, mobile payment, and social media continuously develope and improve, business online purchase will become more reliable on mobile. Besides, corporate procurement standards and processes have gradually become standardized and transparent that China’s company online purchase market will usher in more development opportunities as well as challenges.
Jingdong (39.4%) led China’s self-operating enterprise online purchase platforms in H1 2015, followed by Alibaba (18.1%) and Suning (10.9%). Amazon China, Gome, Yihaodian, Dangdang and so on are also popular online platforms for company online purchase.
Computers accounted for 39.3% of goods companies purchased online in H1 2015; basic office supplies 22.7%, mobile communication devices 16.5%, digital products 8.4%, commercial electronic appliances 7.7%, networking equipment 3.4%, software and services 0.01%, and other 2.0%.
Also read: China Retail V.S. Online Shopping 2015