China mobile gaming market reached 14.663 billion yuan (US$2.29 billion), an increase of 13.7% QoQ and 101.8% YoY.
China’s mobile gaming market began a rapid growth in 2012, which has attracted a large number of entrepreneurs and investors. However, China’s large mobile gaming companies had a tendency to join forces together which led to great pressure to small and medium sized developers that Matthew Effect was clearly heightened.
Tencent, Netease, and OurPalm controlled China’s mobile gaming market with a combined market share of 52% (Tencent 27.3%, Netease 18.1%, and Ourpalm 6.6%). New games flooded the market at an amazing speed. For example, a total number of 1,301 new games entered the market in October 2015. Role play games and card games were most popular.
China’s mobile gaming market is expected to reach US$50.1 billion in 2015 with about 360 million users and weekly average usage of 4.3 hours according to RecordJapan. The global mobile gaming market is predicted to reach US$250 billion with 1,500 million new users in 2015.