Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
The increase was mainly driven by Weibo’s advertising that could enable its customers to perform people marketing and target audiences based on user demographics, social relationships, interests, and behaviors, to achieve greater relevance, engagement and marketing effectiveness on Weibo.
Income from operations for the third quarter this year was US$13.9 million, compared to a loss from operations of US$7.8 million for the same period last year. Non-GAAP income from operations for the third quarter of 2015 was US$21.5 million, compared to a non-GAAP loss from operations of US$3.9 million for the same period last year.
Monthly active users (“MAUs”) of Weibo reached 222 million as of September 2015 and 85% from mobile, increasing 33% compared to the same period last year and 10 million compared to the previous quarter owing for strong consumption of video, photo, and key opinion leader content. Daily active users (“DAUs”) reached 100 million on average for September 2015, up 30% year over year.
Sina’s Third Quarter 2015 Highlights
- Net revenues increased 48% year over year to US$124.7 million in Q3 2015;
- Advertising and marketing revenues increased 62% year over year to US$105.9 million this quarter compared to US$65.4 million for the same period last year;
- Net income attributable to Weibo’s ordinary shareholders was $14.5 million, or diluted net income per share of $0.07, compared to a net loss of $6.7 million for the same period last year, or diluted net loss per share of $0.03;
- Monthly active users reached 222 million in September 2015, up 33% year over year and 85% from mobile;
- Daily active users reached 100 million on average for September 2015, up 30% year over year.
Read more on Tencent Q3 2015performance here.
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Source: Sina Weibo
