China’s online video market is expected to reach 36.8 billion yuan (US$5.76 billion) in 2015, representing an increase of 50.2% compared to the previous year according to iResearch.
The average daily time usage on digital media exceeded that on TV for the first time in 2014. And, the daily time spent on digital media per person exceeded 50% in 2015.
Chinese spend about 50.4% of their daily time on new media, 43.6% on TV, 3.1% on radio, and only 2.9% on printed products such as newspaper and magazine in 2015 estimated by iResearch.
The increasing digital media influences China’s advertising market to a large extent. Online advertising is predicted to reach 209.3 billion yuan (US$32.76 billion) this year, nearly twice compared to 117.3 billion yuan (US$18.36 billion) of TV advertising. Users relying on new digital media directly stimulates the rapid growth of China’s online video market.
The overall online video market is expected to reach 36.8 billion yuan this year, representing an increase of 50.2% compared to the previous year despite the growth rate is 30.2 percentage points lower than 2014.
Chinese people enjoy watching the variety shows that the effective browsing time of variety shows increases by 5% this year compared to 2014. Relying on the overwhelming advantages on variety shows and publicizing groups, Hunan TV is one of the hottest online video platforms.
More women watch video on Hunan TV than men. Over half of the users are of high education background. 55.4% users are aged from 19 years old to 30 years old.
Also read: China Online Gaming Market to Exceed $22 Billion in 2015