Tmall Sales Over $1 Billion in 7 Mins on Double 11 2015

Double 11 (Nov 11), the largest online shopping day by total transactions, received over 10 billion yuan sales on Tmall only 12 minutes and 28 seconds after it started since midnight in 2015.

China online shoppers are often “well prepared” before November 11, having grabbed coupon, red envelopes and added favorite products to shopping carts. It only took Tmall one minute and twelve seconds to exceed 1 billion yuan (US$157 million) in total transaction value this year, less than twelve and half minutes to see a total transaction of over 10 billion yuan (US$1.57 billion), over 74% from mobile.

Here is a more detailed transaction record on Tmall for Double 11 2015:

• 00:00:00, 11 Nov: Double 11 shopping festival started
• 00:01:12, 1 billion yuan
• 00:05:00, 4 billion yuan (it took Tmall 2 hours in 2014 Double 11 to exceed 2 billion yuan)
• 00:06:00, 5.5 billion yuan
• 00:07:00, 6.77 billion yuan
• 00:08:00, 7.9 bln yuan
• 00:10:00, 8.556 bln yuan
• 00:12:28, 10 bln yuan (in 2014, it took 38 minutes to reach the same value), mobile accounted for 74.83%
• 00:20:00, 14.6 bln yuan
• 00:25:00, 17 bln yuan
• 00:33:00, 20 bln yuan
• 00:40:00, 21.5 bln yuan
• 00:45:00, 22.5 bln yuan
• 00:50:00, 23.3 bln yuan
• 01:00:00, 24.77 bln yuan
• 01:01:00, 25 bln yuan
• 01:14:00, 30 bln yuan
• 01:30:00, 31.7 bln yuan
• 01:50:00, 33 bln yuan
• 09:52:00, 50 bln yuan
• 12:00:00, 57.6 bln yuan; mobile 71.53%
• 16:00:00, 68.48 bln yuan (US$10.76 billion)
• 16:30:00, 69.6 bln yuan; mobile 69%
• 17:00:00, 70.8 bln yuan; mobile 69%
• 18:32:00, 74 bln yuan; mobile 69%
• 21:00:00, 80 bln yuan; mobile 68%

Tmall total transaction value on Double 11 2015 is expected to reach one hundred billion yuan, double of that in 2014.

Update: The total online retail transactions on Double 11 2015 in China reached 122.937 billion yuan (US$19.34 billion).  The total single day’s transaction value on Tmall on reached 91.217 billion yuan (US$14.34 billion), 74% of total; 68.67% came from mobile. On average, Alibaba processed 85,900 transactions per second.

Top 10 Export Countries by Total GMV on Tmall

1. the U.S.
2. Japan
3. Korea
4. Germany
5. Australia
6. Thailand
7. U.K.
8. New Zealand
9. France
10. Italy

Top 10 Regions by Total GMV on Tmall

1. Guangdong
2. Zhejiang
3. Jiangsu
4. Shanghai
5. Beijing
6. Shandong
7. Sichuan
8. Hubei
9. Henan
10. Fujian

Find out Top Tmall Stores on Double 11 2015

Read more: Preference of China Double 11 Online Shoppers