After two years of decline, China’s smartphone market experienced a notable recovery in 2024, with shipments growing by 5.6% year-over-year, reaching approximately 286 million units, according to IDC.
This rebound marked a significant shift driven by pent-up demand for device upgrades, government consumption subsidies, and technological advancements in areas like generative AI, screens, and battery performance.
However, the market recovery was uneven, with some brands capitalizing on the opportunity better than others. As the country heads into 2025, policymakers and brands alike are positioning themselves to sustain this growth.
Market Leaders and Competitive Dynamics
The 2024 landscape saw vivo, Huawei, and Apple secure the top three spots, with each brand adopting distinct strategies to navigate a competitive and shifting market.
vivo: The Market Leader with Broad Coverage
Maintaining its position as China’s top smartphone brand in 2024, vivo’s success stemm...
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