China’s personal care online shopping market included goods as oral hygiene products, hair care products, body care products, facial cleaning products, cosmetics, perfumes, etc. Transaction values of China’s personal care online shopping market was 206.88 billion yuan (US$32.60 billion) in H1 2015.
C2C sales accounted for 75.3% which still pioneered e-commerce models. Various subdivisions of personal care products and advantage in price gradually attracted more offline personal care consumers shopping online.
Tmall and Jingdong respectively accounted for 48.4% and 21.8% of B2C personal care online shopping market. As the largest domestic B2C platform, Tmall could attract more consumers with overwhelming advantages; Jingdong, the fourth largest internet company in China which was only next to Alibaba, Tencent and Baidu, gained returns after category expansion strategy and large advertising placement.
With the rapid development of China’s economy and rising living standards, China has become one of the world’s largest personal care market. Relying on the huge internet population and improving consciousness of health, personal care online shopping market would have better development opportunities.
Also read: China’s Mobile Market Analysis in Q2 2015