Tourism-related consumption in China in H1 2015 totaled 1.65 trillion yuan (US$0.26 trillion), an increase of 14.5% YoY with over 2 billion person-trips. 61.9 million Chinese traveled abroad in H1 2015, an increase of 16.11% YoY.
Chinese women use smartphones more frequently and more engaged in lifestyle and travel research. And, they have higher quality travel needs. Women are more inclined to choose nature as a quick getaway from busy urban life, doing yoga, taking a walk or going to spa. Some hotels and resorts launch custom service for women’s such needs.
Find out more in previously published Chinese Women’s Travel Willingness Report in 2014
Also read: China Hotel Search Behavior Overview 2015