Alitrip has cooperated with Sina to launch a tourism product Qingtingke during this year’s Double 11. This product provides resources and support to Weibo WeMedia owners and influencers in travel industry to enrich tourism product categories and improve destination tourism resources.
Qingtingke is a product for WeMedia users and tourism lovers on Weibo who have rich travel experiences to provide one-to-one personalized travel experience to travelers.
As one of the leading online travel platform in China launched a year ago, Alitrip has served over 100 million users. Sina Weibo has gathered more than 25,000 users who love traveling with more than 2.67 million daily published travel related posts. This strategic cooperation between Alitrip and Weibo could well integrate the big travel platform data with the powerful travel content.